Overview
Guest: Miranda Bliss – Loyalty, CRM and Performance Manager at Miele & Advisory Board Member at the Australian Loyalty Association
In this episode of Legally Consumed, our hosts sit down with Miranda Bliss to talk all things loyalty, the art and science of keeping customers coming back. She takes us inside the real work of retention, from redesigning programs to building Adore Beauty’s program in lockdown, to her current role at Miele. The aim is simple to say and hard to do at scale: right message, right place, right time.
The conversation takes listeners behind the points and perks to explore how loyalty programs are evolving in an age of algorithms. She shares why SMS can be useful while WhatsApp still feels too personal in Australia, and what happens when personalisation crosses the line from relevant to intrusive. The discussion also looks ahead to the next wave of loyalty, from AI-powered automation to TikTok Shop, and how privacy and data obligations are becoming central to every strategy.
If you are curious about what makes customers click, stick and stay, tune in to Legally Consumed to hear Miranda’s insights on building loyalty that lasts. This episode is one you will want to add to your playlist.
LinkedIn: https://www.linkedin.com/company/cie-legal/
Email: info@cielegal.com.au
