The consumer products
law firm
We’re the law firm consumer product businesses come to for large projects and day-to-day advice.
A talented
bunch
We’re a streamlined team
that’s big on experience
About
We combine legal expertise and genuine industry insight with a practical, decent approach. We take our work seriously, but have fun along the way.
28
people
40+
morning teas (we like cake!)
3006
our Southbank home
50+
years working in-house
lifecycle
With you for
the journey
Standing shoulder-to-shoulder, we advise you on the everyday issues that make your business tick, from bringing exciting new ideas to life, to navigating the challenges when things go wrong.
Navigate each lifecyle icon below to find out more about how we help our clients at every stage of their journey.
Lifecycle
With you for the journey
R&D is an ongoing commitment for successful businesses. Our IP, commercial contracts and human resources experts advise on ways to maximise the value of intellectual assets while ensuring they are protected, now and in the future.
From facilities to I.T., supply chain management to workplace health and safety, running effective manufacturing sites is a complex business. We understand what it takes to manage a successful manufacturing operation and work with our clients every step of the way to help them achieve their aims.
In an increasingly complex communications environment, balancing legislative compliance with achieving maximum cut-through from promotional activities is a constant challenge. Our commercial team has a wealth of experience in advising the marketing departments of major international brands on how to get this balance right.
Often the unsung hero of business strategy, an effective approach to distribution can make the difference between success and failure. We advise on domestic and international distribution frameworks, with a particular expertise in franchising and retail networks.
With a greater number of retail sales channels, comes increasing complexity. In an environment where consumer purchasing behavior has changed significantly, we deploy a range of skills in technology law, commercial contracts, HR Law and real estate, to help ensure our clients’ ‘clicks’ and ‘bricks’ retail operations are a success.
Customer experience is an essential part of the success of any consumer business. We help clients establish frameworks that anticipate and address issues to avoid a crisis. When problems do occur with customers, we manage the situation pragmatically and constructively, knowing that we can deploy a robust approach to disputes, if they occur.
Clear Thinking, Clear Writing
A lot of legal writing is over-complex and wordy. CIE Legal is committed to providing advice in plain English. Every quarter, our lawyers hone their writing skills with a fun plain English quiz. Challenge yourself to our latest quiz to see if you can simplify these common phrases.
Why us
We were looking for a more decent way to practice law without compromising on quality work. Our four values sum it up: strive, unite, care and clarify.
Find out more about CIE life
Latest updates
CIE Legal’s Mo-tivation: Hairy Fundraising and Contract Magic for Movember
So many individuals and organisations are raising funds for men’s health this November and CIE Legal is no exception. Yes, the global phenomenon that is Movember is here again and it’s bigger than ever.
30 November 2023
Government Responds to the Privacy Act Review: expect major changes in 2024
Recently, the Australian Government responded to the Privacy Act Review Report, which aims to modernise and strengthen privacy laws in the digital age. With a focus on personal protections and corporate accountability, they've embraced 38 recommendations, agreed in principle to 68 more, and acknowledged 10.
22 November 2023
Changes to the Unfair Contract Terms Regime: Infographic Summary
From 9 November onwards, there are changes to the Unfair Contracts Regime in force, which, amongst other things, increase the scope and scale of penalties.
7 November 2023
Get in touch today
Get in touch
We love a chat! Get in touch with us and we’ll respond within one business day.
Level 28
2 Southbank Boulevard
Southbank VIC 3006