Legal expertise is nothing without practical application. Context is everything. That’s why we’ve chosen to focus our expertise on the consumer products sector.
From primary production, through to manufacture and retail, our clients span the full lifecycle of consumer products. We know what makes these businesses tick, so we provide workable advice that can be implemented. We close the gap between advice and action, to get you closer to the results you want.
Find out more about why we’re legal leaders in the consumer products sector.
Advertising and insights
With social media becoming the most direct and constant form of advertising, and data being the new oil, the last decade has seen enormous change in the advertising and insights industry (also known as market research). Social media generates opportunities and challenges: publishers’ liability for user-generated content being just one example.
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Automotive
Technological changes including electrification, the Internet of Things and autonomous vehicles, offer exciting opportunities and new challenges. At the same time, environmental issues are bringing electric and hybrid vehicles to the fore. The Australian market is hyper-competitive, putting pressure on the traditional sales model.
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Cosmetics and personal care
We understand the commercial and reputational risks faced by companies in the cosmetics and personal care space. Our team advises on product labelling, packaging reforms, advertising claims, product recalls and therapeutic goods regulation across a wide range of products. We work with industry bodies and household name brands to help navigate regulatory change and evolving consumer expectations.
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Food, beverage and primary production
The food, beverage and primary production industries are fast moving. Social and cultural change affects consumer behavior which has a direct impact on business models. Animal welfare and sustainable production considerations, for example, are increasingly influencing buyer decisions.
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Franchising
The franchising sector continues to be under scrutiny, with the industry regulator, the Australian Competition and Consumer Commission (ACCC), announcing that it will remain focused on ensuring that small businesses receive the protections of the competition and consumer laws and mandatory industry codes of conduct (which includes the Franchising Code of Conduct).
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Retail
The COVID-19 pandemic has accelerated the rise of online shopping, and in-store retail has shifted towards the experience economy. Mixed use concepts are more popular, as are private label goods. Online, social commerce and the use of AI for everything from guided discovery to adaptive home pages, is changing the experience for consumers.
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