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Episode 6: ‘It’s like Netflix but for your car’ – Switching Lanes with Desmond Hang


Guest: Desmond Hang, CEO and Co-Founder of Carbar

Thank you for tuning into Legally Consumed.

For our sixth episode, our Legally Consumed co-hosts switched lanes and explored the vehicle subscription model offered by Carbar, an automotive technology start-up disrupting the traditional Australian vehicle usage model. Joining us for this episode is Desmond Hang, CEO and Co-Founder of Carbar, who shares how his passion for technology and cars is steering the automotive industry in a new direction.

This episode explores the impact that mobility and leveraging customer experience insights have had on traditional car ownership and the evolution of the automotive retail space.

With a background in direct-to-consumer digital products, Desmond shares the journey of Carbar from a small warehouse to a presence across the entire Eastern seaboard of Australia. Stay tuned to find out the difference between car leasing, hiring and subscription models and how a focus on flexibility and value-added partnerships shaped Carbar’s product offering.

If you’re interested in learning the process of designing a service offering or how to channel your passion into building a business, then this podcast is for you.

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:

LinkedIn: https://www.linkedin.com/company/cie-legal/
Instagram: https://www.instagram.com/cielegal/
Email: info@cielegal.com.au

This content is provided for reference only and may not be current on the date of access. It does not constitute legal advice and should not be relied upon as such.
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25 August 2023
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