Few industries have seen such change in the last decade as has advertising and market research. Social media has generated opportunities and challenges, such as publishers’ liability for user-generated content. Data collection, SPAM and privacy legislation has had a direct impact on the operations of market research companies. An abundance of voluntary codes of conduct (for example AANA codes for general advertising, automotive advertising, alcohol advertising, social media influencer guidelines) affect what is not only legally but also socially feasible. Add to this a layer of industry-specific legislation and guidance in energy and automotive to name but two, and you have a recipe for a complex environment.

Deep experience

We’re involved in the sector, which means we understand how these issues affect the way our clients run their businesses. Andrew Maher, for example, advises the Peak Industry Body’s Executive (AMSRO) for Market and Social Research and sits on the AMSRO Privacy Compliance Committee.  Raph Goldenberg is a jury member of the Advertising Standards Industry Panel.

Sector knowledge

This context means we provide advice that is realistic and workable.  Here are some examples.

For example:

  • our knowledge of the advertising clearance process and standards in particular sectors helped us provide advertising clearance advice to Kogan, Honda, Global Retail Brands, Volkswagen, UNOX, WPP AUNZ, AMSRO and Riverina Fresh
  • our understanding of the automotive industry code of conduct for advertising enabled us to advise Volkswagen on its Advertising and Compliance Manual and respond to Ad Standards on behalf of automotive advertisers to complaints under the FCAI Advertising Code and AANA Code of Ethics
  • Raph’s specialist knowledge equipped him to consider and resolve a complaint made to AdStandards, as a jury member, in relation to alleged misleading or deceptive claims that a flavoring was natural and derived from natural sources (Queen / Heilala)
  • Andrew’s career-long involvement in the Market Research industry enabled him to work with AMSRO to draft the Modern Market and Social Research Award and the Privacy (Market and Social Research) Code (the only industry privacy code currently registered under the Privacy Act).
  • Andrew’s Market Research knowledge enabled him to act as lead negotiator (for employers) with the National Union of Workers for multi-business enterprise agreements covering over 70% of the research industry.

Focused advice

As you’d expect from a corporate/commercial firm, we advise advertising and market research on issues affecting any corporate organization, as well as matters specific to advertising and market research. Here is a list of the issues we handle that are specific to the sector, along with case studies that provide a little more detail.

“Andrew’s a valuable member of the team and we rely on him in a number of different ways… he really does know what he is talking about when it comes to market research”

Sarah Campbell, Executive Director, AMSRO

Find us Open map

Level 11 Como Office Tower
644 Chapel Street
South Yarra VIC 3141
+61 3 9948 2470
info@cielegal.com.au
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